Evaluation 5 - How did you attract/address your audience?

From my primary research, what did my audience want to see?

My audience wanted to see a product that was targeted towards females aged 15 - 30 years old. They wanted to see a product that was the genre of pop. They wanted a clear and organised magazine that uses language aimed at the target audience. Also they wanted to see an image that links with both the target audience and the genre of pop.

From looking at my magazine I think it is obvious that it is aimed at young female adults. It is obvious  because the colour scheme I used is quite feminine. The colours scheme used also tells the audience that this magazine represents the genre of pop. This is because of the bright pinks and blues.The information on my magazine is spaced out evenly which make my magazine look more clear and organised. I used informal words in my magazine like 'gigs' so that the language was similar to the language used by my target audience. I used an image of a female model who is 16 years old. My model therefore links with the target audience. I made my model wear fashionable clothes that were bright. This makes the image link to the genre of pop.

How I used audience feedback throughout?

Above are the rough cuts of my products.

Feedback

Front cover 

1. Use a variation of shot distances.
2. Change background to white.
3. Use a barcode.
4. Consider a different colour scheme.
5. Make sell lines larger.
6. Make image less stretched

Contents Page

1. One more photo shoot.
2. Work on spacing.
3. Change the image background to white.

Double Page Spread

1. Upload the Double Page Spread.

Improvements


I made many improvement to my magazine based on the feedback I received.

Front Cover

1. I changed the main image from a medium close up to a long shot. I also change the image of one of my other models from a medium close up to a medium long shot.
2. I cut around the main image and place the image on a white background. I also cut around the images of my other two models. This make my magazine look more clear and bright.
3. I placed a barcode on the bottom left side.
4. The colour scheme I previously used was brown and pink. After I finished my rough cut I realised that these two colours didn't work well together and didn't represent the genre of pop. I changes the colours to a light blue and a light pink. These two colour work really well together and they represent the genre of pop because they stand out.
5. I made the font of my sell lines a bit bigger in order to take up more white space because their was a lot of white spaces on the front cover.
6. I used a different image because the other image was too stretched. The new image is much better as it doesn't stretch out my model.

Contents Page

1. I did another photo shoot because the images I had on one of my models were not ver bright and clear. 
2. I worked on my spacing and made the contents page more clear and organised. This makes it easier for the reader to find what their looking for.
3. I changed all the image backgrounds to white because it made the contents page look more clear and organised.

Double Page Spread

1. I uploaded my Double Page Spread. I used some of the feedback from the front page and contents page and applied it to my double page spread. 
2. I reorganised the images to make it look more clearer.
3. I cut around some of the images in photoshop and placed it on a white background to make it look more professional.

Final Audience Feedback.

I asked some questions to three friends in order to get some audience feedback. The questions were:

1. What draws your attention to the product?
2. What genre is it and how do you know?
3. What do you concider are the strengths of the product?
4. What social group does it represent and how?
5. Would you purchase the product and why?
6. How would you improve the product?

Siobhan said:

1. The colour scheme draws my attention because the colour work well together.
2. The genre of this magazine is pop because of the models pose and costume.
3. A strength of this product is the images. There are different shot distances.
4. The social group is townies because the colours are similar to the colours townies like.
5. I would purchase this product because it looks attractive and full of information.
6. I would improve the product by using another image on your contents page.

Penny said:

1. The mast head draws my attention because it is bold, stands out and the colours work well together.
2. The genre of this magazine is pop because of the bright colour scheme used.
3. A strength of this product would be the sell lines because they are evenly spaced out.
4. The social group represented is Townies because of the costume worn by the model which is similar to what townies wear.
5. I would buy this magazine because it look professional and full of information.
6. An improvement of this magazine would be to use a male model. Also you could add another sell line to the front cover to make it look morre full.

Lauren said

1. The main image draws my attention because of the pose and the costume which obviously represent the genre of pop.
2. The genre of this magazine is pop because of the costume and the pose of the model.
3. A strength of this product would be the masthead becaus it looks professional. It looks professional because the colour  in the colour scheme works well together.
4. The social group is casuals because they like mainstream music and this magazine is for mainstream music.
5. I would buy this magazine because it looks interesting and like it will inform me with new artists and exiting stories.
6. An improvement of this magazine would be to have three colours in the colour scheme instead of two.